Dr. Roger Mazze’s development of the Ambulatory Glucose Profile (AGP) is transforming the way clinicians work with diabetic patients. The profile helps them to work together to create a customized treatment plan for diabetes.
Abbott Diabetes commissioned TBA Digital to produce a series of pre-launch videos showcasing the AGP. In addition to Dr. Mazze, we enlisted clinicians on the front line of patient care to explain on camera how the Ambulatory Glucose Profile works. After shooting the videos, we added animated graphs, charts and audio to support the narrative and keep up the pace. In the end, we gave an exciting medical breakthrough its due.