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Hologic Panther | An iPad app


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The Brief


Hologic is a global leader in fast and accurate nucleic acid tests, which are performed on blood samples to detect certain diseases. Our client needed a way to show off their new Panther automated testing system at trade shows and conferences.

At Hologic’s* request, we created an iPad application showcasing Panther’s features and benefits through a variety of interactive content. These include 3D renderings, animations with voiceover, graphs and tables. You can even take Panther’s user interface for a test drive on the same iPad using a special demo app. The application's intuitive navigation system gives the Hologic sales team quick access to important information.

The success of the application at tradeshows led Gen-Probe to distribute it to all their sales representatives. Now they can demonstrate the complex technology behind the Panther system to anyone, virtually anywhere in the field.

*At the time, our client was Gen-Probe, acquired by Hologic in 2012.

Features


  • Custom iPad application
  • 3D product model
  • Throughput calculator
  • Software demo

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