As their name suggests, John Wiley & Sons, Inc. has been around long enough to remember when printed textbooks and encyclopaedias were a student’s main research tools. Now branded simply as Wiley, the firm has grown into a forward-thinking, global publishing company. One of their divisions specializes in academic publishing and instructional materials. TBA Digital built an app to help Wiley’s sales reps close the deal during their regular visits to universities.
The reps travel from department to department, highlighting Wiley’s varied offerings, providing publishing data and abstracts, ordering information, and in-depth data on their competitors. The application assists them at every step of the way, from providing options and framing customer choices to prompting purchase decisions.
By listening carefully to our client and assessing their needs, TBA has equipped Wiley’s sales force with a powerful new tool.